Pennsylvania Horticultural Society - Philadelphia Flower Show

This entry is probably class 502 Monday arrangement of a grouping of five or more miniature containers; each container must not exceed 5 inches in height and 4 inches in width. Space allowed 18 x 30 inches, 30 inches in height. Photography studio name, Fred Hess & Son and number, 7426, in lower left. 8 x 10 inch b&w photograph. Philadelphia Flower Show 1933 album.

Exhibit of the Davey Tree Expert Company of Kent, Ohio, with a Philadelphia office in the Land Title Building. Photographer's number in lower left: 74012. Stamped on verso: Photo by Fred. Hess & Son, 166 S. Virginia Ave., Atlantic City, N. J. 7.5 x 10 inch b&w photograph. Philadelphia Flower Show 1933 album.

The Pennsylvania School of Horticulture for Women (now Temple University, Ambler Campus) has exhibited regularly from the show's days in the Commercial Museum up through today's shows. Other academic exhibitors have included Delaware Valley College, the University of Delaware, William Saul High School, and Abraham Lincoln High School.

Philadelphia landscape architect Thomas Sears, designer of the 1934 show, was the first designer to use a “central feature” or main exhibit. This feature consisted of a long, linear azalea garden staged by Bobbink & Atkins on the main aisle, which terminated at a summer house. Twin stairways flanked the outside of the house, and visitors were invited to climb the stairs to enjoy the view. Sculptor Harriet W. Frishmuth’s Scherzo was positioned to good effect.

This exhbit, featuring a garden sculpture set among the Widener Acacia collection, won first place in the 1934 Flower Show.

In the 1930s, Bowman's Hill Wildflower Preserve in Washington Crossing Park in Bucks County was just getting established. This 1935 exhibit was created by botanist Edgar T. Wherry and Mrs. C. C. Zantzinger, chair of the Council for the Preservation of Natural Beauty in Pennsylvania. This important wildflower preserve is now home to 800 of the 2,000 plant species native to Pennsylvania.

Description of central feature from Horticulture, April 1, 1935, p. 174: "The Philadelphia Flower Show, held as usual in the capacious Commercial Museum, during the week of March 25, was voted unanimously, by the vast crowds which thronged the paths winding between the endless displays, the most distinguished show the city has ever witnessed. For several years an outstanding attraction has been a superb collection of acacias, possibly the finest in the East, from the estate of Joseph E. Widener. This year these fine plants took their place with brilliant effect in the keystone landscape arrangement. A serene canal ran through the large center aisle of the hall, on either side of which wide beds of hyacinths glowed in two colors of blue. From these delph carpets, the dazzling acacias, in full flower, raised their soft plumes and were reflected in the silver mirror of the canal. The waterway was broken in the center by a circular pool, where a Nereid fountain by Beatrice Fenton held the place of honor. The fountain and pool were flanked on four sides by low flights of steps which joined the flagstone walks dividing the two small canals running at right angles to the pool. The center exhibit was walled in at either side by tall continuous hemlock hedges which lent seclusion to the scene. Immediately before these, the motif of acacias and hyacinths was repeated. More than 20 works of sculpture, the product of Philadelphia and New York artists, loaned to the show through the instrumentality of the Philadelphia Art Alliance, were placed at accent points in this display. The 20,000 hyacinths woven into the picture were especially imported from Holland for the show, and forced in local greenhouses. " Penciled on verso: 1935-14

From the Philadelphia Inquirer, February 24, 1935: "One of the most unusual exhibits of the Flower Show which will be held in the Commercial Museum March 25-30, will be the "Gardener's Open Book" an exhibit of the women of the Southeastern District Garden Division of the State Federation of Pennsylvania Women. The book will feature the various activities of members of the Garden Division of the clubs throughout the medium of huge books. The pages of the books will be six feet by four, and will be opened so that all who pass may read."

One of the several sculptures in the 1935 central feature was this charming work, Fountain Figures Riding on a Fish by Louis Milione. Born in Padua, Italy, Louis Milione studied sculpture at the Pennsylvania Academy of Fine Arts, and exhibited regularly there. In addition to teaching at Philadelphia's School of Industrial Art (now the University of the Arts) he did several architectural sculpture commissions in Philadelphia and elsewhere. Look for his work on the west pediment of the Philadelphia Family Court building on Logan Circle in Philadelphia.

Conveniently sized for pocket or purse, The PRT Traveler was a biweekly news leaflet produced by the Philadelphia Rapid Transit Company (a predecessor of today’s mass transit system, SEPTA) and placed in transit vehicles and stations throughout the city. The 1935 PRT Traveler included tips on getting to the Flower Show. Visitors had a choice of taking the Market-Frankford “EL,” one of several bus and trolley routes, or a “Yellow or Quaker Cab (in which five can ride as cheaply as one).” Getting visitors to the show was and continues to be a priority for SEPTA.